Global loungewear 브랜드brand Gelato Pique is introducing its first-ever collaboration 컬렉션collection with Sanrio Characters in 한국Korea. The GELATO PIQUE × SANRIO CHARACTERS 컬렉션collection is a 프로젝트project that, following its launch in Japan, will be exclusively sold in Korea among all overseas 시장markets. Gelato Pique selected Korea as the sole overseas 시장market outside of Japan and has prepared special 제품products to reciprocate the enthusiastic 관심interest from Korean 팬fans.
Global 관심Attention Focused on Koreas Exclusive 판매Sale
Gelato Pique, a global loungewear 브랜드brand, is introducing the GELATO PIQUE × SANRIO CHARACTERS 컬렉션collection in 한국Korea, marking its first-ever 협업collaboration with Sanrio Characters in the 브랜드brands history. Following its launch in Japan, this 컬렉션collection is an exclusive 프로젝트project for the global 시장market, with 한국Korea being the only country where it will be sold. 한국Korea is currently gaining 관심attention as the sole exclusive overseas 시장market apart from Japan.
Gelato Pique selected 한국Korea as the exclusive global sales country, considering the explosive 관심interest generated in Korean online 커뮤니티communities immediately after the 컬렉션collections release in Japan. To provide an even more special 경험experience, limited edition cardigans and smoothie knit sets will be additionally introduced, exclusively for Korean 소비자consumers.
Sanrios 세계관Worldview Embodied in Mocomoco 라운지웨어Loungewear
This 컬렉션collection features Gelato Piques iconic mocomoco border 라운지웨어loungewear designed with representative Sanrio 캐릭터Characters such as Hello Kitty and Cinnamoroll. Utilizing Gelato Piques characteristic soft 소재materials and pastel color 팔레트palette, the 컬렉션collection emotionally reinterprets Sanrio Characters adorable 세계관worldview.
While maintaining the 브랜드brands 철학philosophy of dessert for adults, additional 디테일details that appeal to 캐릭터character 팬fans have been incorporated, increasing adult 소비자consumerss 욕구desire for ownership. Through this 협업collaboration, Gelato Pique proposes 제품products that offer both 편안함comfort and the 매력charm of the 캐릭터characters.
확장Expansion into Diverse 라이프스타일Lifestyle 아이템Items
Centered around womens 라운지웨어loungewear, the 컬렉션collection broadly encompasses 라이프스타일lifestyle 아이템items and pet wear. The main 제품product 라인업lineup includes various 의류apparel such as smoothie knit sets, smoothie cardigans, one-point t-shirts, printed long t-shirts, and short pants.
Additionally, 액세서리accessories like keyrings, room shoes, tote bags, pouches, and hand towels are available, allowing 소비자consumers to enjoy Sanrio 캐릭터Characters in their daily 생활lives. A CAT&DOG knit pullover, wearable with pets, is also being introduced, creating a 라이프스타일lifestyle 컬렉션collection enjoyable for the entire 가족family.
컬렉션Collection 판매점Retailers and Anticipated Early 품절Sell-Out
The GELATO PIQUE × SANRIO CHARACTERS 컬렉션collection will be available starting April 3rd at Gelato Piques official online 스토어store, Galleria 백화점Department Store Luxury Hall WEST, Hannam Flagship 스토어Store, Hyundai 백화점Department Store Pangyo Branch, Hyundai 백화점Department Store Chungcheong Branch, and 29CM. 판매Sales will begin on The Hyundai.com from April 6th.
Due to the high 관심interest from domestic 팬fans, this limited-edition 컬렉션collection is expected to sell out quickly. 소비자consumers are advised to make their 구매purchases promptly.
First 협업Collaboration of the Sanrio House 프로젝트Project
This 협업collaboration between Gelato Pique and Sanrio Characters is the first part of the new 브랜드brand sanrio house 프로젝트project, jointly developed by Mesh Group and Sanrio. sanrio house is a 캐릭터character-based 라이프스타일lifestyle 브랜드brand encompassing fashion, beauty, and home 제품products, which opened its first 스토어store in Lumine Shinjuku, Tokyo, Japan, on March 6, 2026.
This 협업collaboration with Gelato Pique holds significant 의미meaning as it marks the beginning of the Sanrio House 프로젝트project. Through this, the two 브랜드brands are expected to offer new 경험experiences and 가치value to 캐릭터character 팬fans.
This 컬렉션collection, which combines Gelato Piques soft 감성sensibility with Sanrio Characters lovable 매력charm, is anticipated to offer unique collectible 가치value to domestic 소비자consumers. Its 의미significance is considered even greater due to its exclusive 판매sale in 한국Korea.
