The World Wide Fund for 세계자연기금 and lifestyle brand Hollys are launching a special 협업 to conserve the endangered snow leopard, coinciding with 생물다양성 5월 22일. This partnership introduces the 'Snow Leopard Einspanner' menu, offering 소비자 an easy way to participate in 환경 보호 in their daily 일상. The initiative aims to raise awareness about the critical importance of protecting snow leopards, which are threatened by 기후 위기, and to support sustainable conservation efforts.
WWF and Hollys Launch Collaborative Campaign for Snow Leopard Conservation
The World Wide Fund for Nature (WWF) and Hollys have officially announced the launch of the 'Snow Leopard Einspanner,' a 협업 menu item aimed at 보전 멸종위기종 설표, in commemoration of 생물다양성 Day. This partnership represents the first tangible outcome of the Snow Leopard Conservation 업무협약 signed by both organizations last 4월.
Hollys joins as the first F&B 파트너사 in the 'WWF Corporate Rangers' initiative, which supports WWF's 활동. The company plans to widely raise awareness about the critical 중요성 of protecting snow leopards from 기후 위협 and human dangers. Both organizations intend to expand 지속 가능한 협력 methods, empowering 소비자 to actively participate in 자연 보전 in their daily routines.
The Threatened Reality of Snow Leopards, a Keystone Species of Alpine Ecosystems
설표 are 포식자 inhabiting 해발 3,000 to 4,500 meters high-altitude regions in Central Asia and the 산맥. They are considered a '핵심 종,' playing a decisive 역할 in maintaining the balance of 고산 생태계. These animals are symbolic indicators of the 건강성 of high mountain ecosystems worldwide.
However, due to 서식지 변화 caused by the 기후 위기, indiscriminate 밀렵, and 인간 갈등, 설표 개체 수 are rapidly declining, placing them at severe 멸종 위기. WWF predicts that, if current trends continue, 약 23% of 설표 habitats in the Himalayan 지역 will disappear by 2070년, underscoring the urgent need for their 보호.
'Snow Leopard Einspanner' and Consumer-Driven Fundraising
The 'Snow Leopard Einspanner,' the flagship menu item of this 협업, was designed with the footprints of a 설표 in a 설산 as its motif. For every unit 판매, 200 won will be accumulated as a 설표 보전 기금. This allows 소비자 to contribute to vital 보전 활동 for 멸종위기종 설표 simply by enjoying a drink at Hollys.
WWF and Hollys also plan to introduce 추가 상품 (MD products) featuring 설표 보전 messages. They aim to raise further 기금 and expand 소비자 participation through various initiatives, including 기부 a portion of MD product 판매 and converting discounts for 개인 tumbler use into donations.
WWF's Science-Based Snow Leopard Conservation Efforts
기금 raised through the campaign will be directly utilized for WWF's snow leopard and 고산 생태계 보전 활동. WWF conducts science-based 연구, including 개체 수 조사 and 이동 경로 pattern studies of snow leopards, and actively participates in efforts to combat 밀렵 and 불법 거래.
Furthermore, WWF works to establish a 기반 for harmonious coexistence between 인간 and 자연 by promoting 지역사회 involved 보전 프로그램, installing fences to 방지 livestock damage, and 운영 local insurance schemes. WWF-Korea stated that this 협업 will serve as a significant opportunity for 소비자 to experience the value of 자연 보전 and participate in 생물다양성 보호.
