Icons, the official licensee of Kakao Friends, is set to open the 'HuFriends Stationery Store' pop-up in Seoul's Seongsu-dong on June 12. This retro-themed event will feature popular Kakao Friends characters in a modern reinterpretation of a classic neighborhood stationery shop, promising visitors a unique experience under the slogan 'A place full of memories, fun, and romance.' To ensure a comfortable and safe visit, advance reservations for the pop-up began at noon on June 5.
A Nostalgic Journey: The 'HuFriends Stationery Store' Pop-Up Opens
Icons announced that the 'HuFriends Stationery Store' pop-up, utilizing Kakao Friends character IP, will operate in Seoul's Seongsu-dong starting Friday, June 12. Operating under the slogan 'A place full of memories, fun, and romance,' the pop-up recreates a childhood neighborhood stationery shop with a modern twist and a 'newtro' concept, blending new and retro elements. Visitors are expected to relive the excitement and romance of rushing to the stationery store after school.
The 'HuFriends Stationery Store' promises delightful memories through its vibrant interior and unique photo zones, creating an atmosphere as if 'Con President' himself is running the shop. Icons stated that their goal was to design a special space that resonates with all generations by merging the familiar concept of a stationery store with the universally beloved Kakao Friends characters.
Exclusive Character Merchandise and Diverse New Products
This pop-up store will feature an exclusive lineup of special merchandise available only at 'HuFriends Stationery Store,' highly anticipated by visitors. Particularly noteworthy are exclusive items inspired by the immensely popular character Chunsik, such as the 'Chunsik Grass Doll' and the 'Good Luck Wrist Cushion'.
In addition, over 100 new products reflecting the stationery store aesthetic, including short-sleeve T-shirts, doll hat keyrings, and tin cases, will be unveiled. Visitors can also look forward to an abundance of nostalgic 'gacha' items. Through these character products, guests can experience analog nostalgia from their school days while enjoying the unique charm of Kakao Friends.
Visitor Events and a Safe Reservation System
The 'HuFriends Stationery Store' pop-up will enhance the visitor experience with a variety of on-site events. These include first-come, first-served gifts based on purchase amounts and the 'Con President's Treat! Gacha King' event, boasting a 100% winning rate. Other engaging programs include ultra-special price 'Lucky Boxes' sold in limited quantities daily and an Instagram visit verification event.
To ensure a comfortable and safe viewing environment, the pop-up store will operate on a pre-reservation basis. Reservations can be made through the 'KakaoTalk Reservations' service starting at noon on Friday, June 5. The first reservation period runs from Friday, June 12, to Thursday, June 25. Reservations are non-transferable and non-salable, and entry will require real-time verification of the reservation screen. Icons emphasized that prioritizing visitor safety and convenience to minimize overcrowding is a top concern.
