Bakers, a leading creative advertising group in Korea, and Studio Saccharin, a top domestic music video director label, have signed a strategic business agreement (MOU). Through this agreement, both companies aim to strengthen their capabilities in advertising and content production. They specifically plan to jointly develop a highly efficient content production system by integrating AI-based production technologies.
Strengthening Collaboration in Advertising and Branding Content
A key aspect of this agreement is the joint execution of advertising content and branding projects. Both companies have agreed to organically collaborate on the entire process, from campaign planning to filming, production, and marketing. Through this, they plan to focus on increasing brand awareness and expanding customer experience.
This collaboration combines Bakers’ creative capabilities, honed through executing advertising campaigns for prominent domestic corporations, with Studio Saccharin’s distinctive visual direction, showcased in various K-Pop artist projects, including G-Dragon’s ‘POWER’ music video. This synergy is expected to create new forms of content that transcend traditional advertising paradigms.
Establishing a Next-Generation AI and VFX-Based Production System
Through this agreement, both companies will also collaborate in image processing and VFX (visual effects) utilizing AI technology. Specifically, they intend to combine Bakers’ top-tier domestic AI creative production technology with Studio Saccharin’s visual art direction. This aims to establish a next-generation content production system that simultaneously enhances production efficiency and quality.
Bakers has already completed its organization-wide AX (AI Transformation) and has proactively established and advanced its AI LAB system and production pipeline. This has secured a technological competitive edge in both production speed and completeness. This collaboration is expected to further develop into integrated creative competitiveness, extending into the realm of direction by combining this technological foundation with Studio Saccharin’s visual direction.
Exploring Joint Entry into the Global Market
In this MOU, both companies have designated expanding into overseas markets as a key area of cooperation. They plan to jointly pursue global brand campaigns and projects by leveraging their respective global networks and infrastructure, including Bakers’ subsidiary, Bakers Vietnam Branch. This signifies an active exploration of entering international markets.
This agreement is poised to be a significant opportunity to strengthen the global competitiveness of domestic advertising and content agencies. Bakers stated that the collaboration between Bakers, at the pinnacle of AI and commercial advertising production capabilities, and Studio Saccharin, which has established a unique visual language based on music videos, holds significant potential to create new content formats beyond mere production. They added that establishing an AI and VFX-based production system, in particular, will be an attempt to transform advertising production methods themselves in the future.
This strategic business agreement is expected to usher in a new era of content through the convergence of advertising, art, and advanced technology. The synergy between the two companies is projected to play a significant role not only domestically but also in the global content market.
