The 'May Korean Food Concert,' organized by the Ministry of Agriculture, Food and Rural Affairs and the Korean Food Promotion Institute, is scheduled for May 28 at the Korean Food Culture Space Eeum in Jongno-gu, Seoul. This event will offer an opportunity to explore the profound history and philosophy of Korea's traditional clan culture, with a special focus on 'Ilyeoppyeonju,' a traditional liquor from Andong's Nongamjongtaek.
Exploring Clan Culture Through Andong Nongamjongtaek's 'Ilyeoppyeonju'
The May Korean Food Concert will highlight the rich history of Andong's Nongamjongtaek clan and its vibrant culture, centered around the traditional liquor 'Ilyeoppyeonju.' The event will delve into the philosophy embedded in 'Ilyeoppyeonju,' meticulously brewed using traditional methods, initiating a deep discussion on traditional Korean liquor culture as a whole. This concert offers a valuable experience for anyone interested in Korean food, traditional liquor, and clan culture.
Lee Seong-won, the current head descendant (Jongson) of Nongamjongtaek, a house imbued with the spirit of scholar Nongam Lee Hyeon-bo, will open the concert. He will personally share the humanistic significance of the old house and the history of Nongamjongtaek, inviting attendees into the world of the clan. Following this, Lee Won-jeong, the head daughter-in-law (Jongbu), will share her vivid experiences in preserving the clan's traditional dishes (naerim-eumsik) and liquor culture, thus continuing Nongamjongtaek's spirit and way of life into the modern era.
Modern Interpretation and Public Engagement with Clan Culture
Kim Tae-hee, CEO of 'The Eeum' and a liquor culture expert, will join as a speaker to enhance understanding of clan culture. Drawing on her expertise in developing and operating region-specific cultural content and tourism programs—such as hanbok (traditional Korean clothing) and traditional liquor—based in Andong, Kim will provide rich explanations designed to make clan culture more accessible and engaging for the general public. She will offer profound insights into how clan culture remains a living tradition in the modern era, far from being a mere relic of the past.
This discussion is expected to inspire attendees on how to apply the spirit and wisdom of clan traditions, beyond just the value of traditional liquor, to contemporary life. The traditional dishes and liquors of the clan, along with the philosophy they embody, will provide an opportunity to reflect on unique Korean values and explore sustainable lifestyles in a rapidly changing society.
Korean Food Concert Participation Details and Program Objectives
The May Korean Food Concert will be held on Thursday, May 28, at 2 PM, at the Korean Food Culture Space Eeum in Jongno-gu, Seoul. Those interested in participating can apply starting Friday, May 15, via the Korean Food Promotion Institute's website. Further details are available on the Institute's website and social media channels. Due to limited seating, early registration is recommended.
The Korean Food Concert is a flagship humanities program operated monthly by the Ministry of Agriculture, Food and Rural Affairs and the Korean Food Promotion Institute at the Korean Food Culture Space Eeum. Designed to promote the value of Korean food and engage with the public, this program offers opportunities to broaden understanding of Korean cuisine with new themes each month. This upcoming concert is expected to be another meaningful event, deepening appreciation for Korean food culture in line with these objectives.
