Osulloc, South Korea's leading luxury tea brand, has unveiled 'Matcha Plus,' a new line of daily matcha beverages infused with health-functional ingredients. This innovative collection features three varieties—'Matcha Plus Collagen,' 'Matcha Plus Theanine,' and 'Matcha Plus Probiotics'—each designed to align with modern lifestyles focused on health and vitality. To celebrate the launch, Osulloc is also rolling out its 'READY, MATCHA, GO' campaign, drawing significant attention through unique collaborations with the popular K-pop group LE SSERAFIM and global sports brand Adidas.
Osulloc's 'Matcha Plus': Jeju Matcha Enhanced with Wellness Ingredients
Osulloc's newly introduced ‘Matcha Plus’ is based on Osulloc's ceremonial-grade Jeju matcha, containing customized wellness ingredients such as collagen, theanine, and probiotics. Natural fruit flavors like apple, peach, and orange are harmoniously blended to ensure a smooth, enjoyable taste that softens matcha's distinctive flavor. These products are designed for convenient health maintenance amidst busy daily lives.
Notably, 'Matcha Plus' is available as a powder that dissolves in water, making it easy to consume for both matcha newcomers and seasoned enthusiasts. By utilizing alternative sweeteners instead of sugar, each sachet contains only 15 kcal, reducing calorie concerns. This thoughtful balance of flavor and health offers a distinct experience for modern individuals seeking to integrate healthy rituals into their lives.
'READY, MATCHA, GO' Campaign: Promoting an Active Lifestyle
To commemorate the launch of 'Matcha Plus,' Osulloc is initiating the 'READY, MATCHA, GO' campaign. Through a series of brand films, this campaign connects the lifestyle and functional benefits proposed by each product, conveying the value 'Matcha Plus' offers in various daily scenarios—whether it's for moments when one wants to shine, needs mental clarity, or seeks a refreshing start to the morning.
This campaign moves beyond the traditional image of static and calm tea rituals, instead proposing a more active and dynamic lifestyle. Osulloc plans to progressively release collaborative content with Key Opinion Leaders (KOLs) from diverse fields such as health, lifestyle, and fashion, aiming to demonstrate how tea can be a vital catalyst for daily health and vitality.
Special Collaborations with LE SSERAFIM and Adidas
As part of the 'Matcha Plus' launch campaign, Osulloc will unveil the 'LE SSERAFIM x OSULLOC' Matcha Plus collaboration with the popular girl group LE SSERAFIM on May 22. This partnership commemorates the release of LE SSERAFIM's 2nd full album, 'PUREFLOW' pt.1. The collaboration will feature special products and exclusive merchandise, including custom tea cups, that sensuously interpret LE SSERAFIM's message, 'We became stronger by knowing fear,' alongside the vibrant mood of Osulloc's Jeju matcha.
Furthermore, in June, Osulloc will partner with global sports brand Adidas Korea to host a KOL running event at a Jeju tea plantation. By connecting the recent trend of running with tea culture, this initiative aims to offer a fresh and unique experience to consumers who seek healthy energy in their daily lives and pursue diverse wellness lifestyles.
'Matcha Plus' and Promotions Available Across All Channels
The three 'Matcha Plus' varieties are available through various online and offline channels, including Osulloc's official direct online store, major online retailers, the Jeju Tea Museum and Tea House, department store tea shops nationwide, and Olive Better branches in Gwanghwamun and Gangnam. This extensive distribution network ensures consumers can conveniently purchase the products anytime, anywhere.
To celebrate the new product launch, Osulloc's official direct online store is offering a 10% discount on 'Matcha Plus.' Additionally, a special promotion provides customers who purchase three or more 'Matcha Plus' items with a chance to win Adidas collaboration merchandise through a lottery. This allows consumers to acquire 'Matcha Plus' at a more reasonable price and potentially receive limited-edition collaboration goods.
