Global loungewear brand Gelato Pique is introducing its first-ever collaboration collection with Sanrio Characters in Korea. The ‘GELATO PIQUE × SANRIO CHARACTERS’ collection is a project that, following its launch in Japan, will be exclusively sold in Korea among all overseas markets. Gelato Pique selected Korea as the sole overseas market outside of Japan and has prepared special products to reciprocate the enthusiastic interest from Korean fans.
Global Attention Focused on Korea’s Exclusive Sale
Gelato Pique, a global loungewear brand, is introducing the ‘GELATO PIQUE × SANRIO CHARACTERS’ collection in Korea, marking its first-ever collaboration with Sanrio Characters in the brand’s history. Following its launch in Japan, this collection is an exclusive project for the global market, with Korea being the only country where it will be sold. Korea is currently gaining attention as the sole exclusive overseas market apart from Japan.
Gelato Pique selected Korea as the exclusive global sales country, considering the explosive interest generated in Korean online communities immediately after the collection’s release in Japan. To provide an even more special experience, limited edition cardigans and smoothie knit sets will be additionally introduced, exclusively for Korean consumers.
Sanrio’s Worldview Embodied in Mocomoco Loungewear
This collection features Gelato Pique’s iconic mocomoco border loungewear designed with representative Sanrio Characters such as Hello Kitty and Cinnamoroll. Utilizing Gelato Pique’s characteristic soft materials and pastel color palette, the collection emotionally reinterprets Sanrio Characters’ adorable worldview.
While maintaining the brand’s philosophy of ‘dessert for adults,’ additional details that appeal to character fans have been incorporated, increasing adult consumers’ desire for ownership. Through this collaboration, Gelato Pique proposes products that offer both comfort and the charm of the characters.
Expansion into Diverse Lifestyle Items
Centered around women’s loungewear, the collection broadly encompasses lifestyle items and pet wear. The main product lineup includes various apparel such as smoothie knit sets, smoothie cardigans, one-point t-shirts, printed long t-shirts, and short pants.
Additionally, accessories like keyrings, room shoes, tote bags, pouches, and hand towels are available, allowing consumers to enjoy Sanrio Characters in their daily lives. A CAT&DOG knit pullover, wearable with pets, is also being introduced, creating a lifestyle collection enjoyable for the entire family.
Collection Retailers and Anticipated Early Sell-Out
The ‘GELATO PIQUE × SANRIO CHARACTERS’ collection will be available starting April 3rd at Gelato Pique’s official online store, Galleria Department Store Luxury Hall WEST, Hannam Flagship Store, Hyundai Department Store Pangyo Branch, Hyundai Department Store Chungcheong Branch, and 29CM. Sales will begin on The Hyundai.com from April 6th.
Due to the high interest from domestic fans, this limited-edition collection is expected to sell out quickly. Consumers are advised to make their purchases promptly.
First Collaboration of the ‘Sanrio House’ Project
This collaboration between Gelato Pique and Sanrio Characters is the first part of the new brand ‘sanrio house’ project, jointly developed by Mesh Group and Sanrio. sanrio house is a character-based lifestyle brand encompassing fashion, beauty, and home products, which opened its first store in Lumine Shinjuku, Tokyo, Japan, on March 6, 2026.
This collaboration with Gelato Pique holds significant meaning as it marks the beginning of the Sanrio House project. Through this, the two brands are expected to offer new experiences and value to character fans.
This collection, which combines Gelato Pique’s soft sensibility with Sanrio Characters’ lovable charm, is anticipated to offer unique collectible value to domestic consumers. Its significance is considered even greater due to its exclusive sale in Korea.
