Slow Lounge, a specialized slow-aging hand care brand, is expanding its offline distribution network, leveraging its robust online growth. The brand has officially entered Temtem, a select shop situated in Myeongdong, Seoul, thereby widening its consumer touchpoints. This strategic move is seen as a direct response to the current beauty market trend, which places a high value on direct product experience.
Continuous Expansion of Distribution Channels and Brand Operation Strategy
Slow Lounge is currently in the phase of expanding its brand experience offline, using consumer feedback gained online as a foundation. Starting with Myeongdong, the brand plans to continuously broaden its distribution channels, focusing on major beauty commercial districts.
Currently, Slow Lounge hand creams are available at the Temtem Myeongdong store, and the brand plans to expand consumer touchpoints through various offline channels in the future. Meanwhile, Slow Lounge is known as a brand operated by IT solution company Team Pass. Team Pass is a data-driven IT solution company that aims to improve inefficiencies in the beauty industry based on its cosmetics manufacturing network.
Team Pass automates the ODM (Original Design Manufacturer) process through its own platform and establishes a standardized production system by integrating manufacturing, ingredient, and regulatory data. By developing the Slow Lounge hand cream brand and the men’s care brand ‘Behim,’ it has internalized the entire process from product planning to production and distribution, driving global market expansion through a multi-product, small-batch production structure.
Through its recent entry into the Myeongdong select shop, Slow Lounge is strengthening its position in the offline market. Building on its online success, the brand is expected to provide premium hand care experiences to an even wider range of consumers. The brand anticipates continued growth by diversifying its distribution channels in the future.
