Pia & Claudia has officially launched 'Hanoreh,' a botanical professional hair brand designed to promote healthy hair care even in extreme environmental conditions. Hanoreh is the result of extensive research into hair damage caused by the severe cold of South Korea and the high desert temperatures of Saudi Arabia. The brand is poised to revolutionize damaged hair care by offering specialized solutions tailored for challenging climates.
Hanoreh: A Professional Hair Brand Born from Extreme Climate Research
Pia & Claudia has officially unveiled 'Hanoreh,' a botanical professional hair brand specifically developed for severely damaged hair. Hanoreh's creation stemmed from in-depth research into the persistent hair damage experienced in the extreme cold of South Korea and the high desert temperatures of Saudi Arabia. Developers from both Korea and Saudi Arabia, alongside global premium salon experts, collaborated on research and development. This joint effort involved product testing and formula design, informed by data on hair damage occurring in these distinct extreme environments.
Notably, the new 'Hanoreh Red Camellia Hair Oil Essence' is gaining attention for incorporating concentrated nutritional components from Korean camellia, a flower known for blooming even in temperatures as low as -15 degrees Celsius. This essence is designed to provide rich nourishment and deep hydration, offering intensive care for dry, coarse, and damaged hair. Hanoreh's overarching goal is to deliver practical solutions that preserve hair health even under the most challenging climatic conditions.
Hanoreh's Unique Brand Philosophy: 'Value Captured Strand by Strand'
Hanoreh's brand philosophy, 'Value Captured Strand by Strand,' drives its commitment to botanical professional care that transcends mere trends, focusing instead on the fundamental essence of hair care. The brand's identity is built upon four core pillars: classic value centered on hair care essentials, practical expertise informed by on-the-ground insights, meticulous attention to detail that accounts for even subtle environmental shifts, and an emotional experience that resonates through all five senses, not just visually.
Guided by this philosophy, Hanoreh is dedicated to developing a range of products, including hair oils, designed to help maintain healthy hair conditions even in contrasting extreme environments such as Korea's severe winters and Saudi Arabia's scorching desert heat. This commitment underscores the brand's resolve to provide tangible solutions for hair concerns arising from repetitive damage due to climate and external factors.
Global Expansion with Launch Promotion and Middle East Market Entry
To commemorate its official brand launch, Hanoreh is running a special promotion from June 5th to 10th. During this six-day event, products normally priced at 50,000 won can be purchased for 27,500 won for a single item, while a 1+1 bundle will be available at a special price of 29,900 won, generating considerable consumer interest.
Furthermore, Hanoreh is set to officially enter the Middle Eastern market via Amazon Saudi starting in July, accelerating its strategy to penetrate the global haircare market with a focus on Saudi Arabia. The brand plans to continuously expand its professional hair product lineup, specializing in damaged hair care solutions for extreme climates, thereby solidifying its position as a global botanical hair brand bridging Korea and the Middle East.
