Premium dessert cafe Twosome Place has selected Wonhee of the group ILLIT as its new campaign model. Twosome Place announced that it plans to officially launch its Spring/Summer season campaign with Wonhee. This collaboration is expected to present a new style of campaign, different from previous ones.
The New Face of a Cinematic Campaign
Twosome Place has consistently solidified its position as an ‘advertising powerhouse’ by presenting ad campaigns each season that combine cinematic visuals with powerful messages.
Previously, the brand has garnered attention with captivating storytelling through collaborations with various models, including actors and artists. This season, by partnering with next-generation artist ILLIT Wonhee, Twosome Place plans to unveil a new style of campaign that differentiates itself from previous efforts.
The Charms of ILLIT Wonhee, Representing the MZ Generation
ILLIT Wonhee, who has become the new face of Twosome Place, is an artist representing Generation Z, rapidly expanding her presence by securing both public appeal and a strong fandom.
While showcasing high-quality performances on stage, she also draws attention with her natural and honest demeanor in entertainment shows and various content, building appeal across generations. Anticipation is high for what synergy will emerge from the meeting of the bright and vibrant energy of ILLIT Wonhee and Twosome Place, and what new genre of advertisement will be created.
Launch of Spring/Summer Season Campaign and Video Release
This season’s campaign with ILLIT Wonhee will focus on the overall Spring/Summer product range. Twosome Place’s strategy is to expand its brand experience based on a diverse product lineup suited for the season.
Through this, the brand plans to deliver everyday dessert experiences in a more trendy way. Notably, a campaign video combining ILLIT Wonhee’s new charm with Twosome Place’s unique sophisticated direction will be released this April.
Twosome Place Anticipates Fresh Vitality
Twosome Place conveyed its expectation that ILLIT Wonhee’s bright and lively energy will add fresh vitality to this campaign.
As a brand that has garnered attention with differentiated advertisements every season, Twosome Place added that it will effectively articulate its unique values through a new genre of advertisement, different from previous ones.
The collaboration between Twosome Place and ILLIT Wonhee is expected to offer consumers a new brand experience. Much attention is focused on the campaign video set to be released this April.
