Modoo Tour unveiled its ‘Fixed Price’ promotion on the 30th, aimed at alleviating the increasing burden of overseas travel costs, which have risen due to recent fuel surcharge hikes and a high exchange rate trend. This special promotion was designed to lower customer price concerns and support stable travel planning. Operating under the concept of ‘The price stops the moment you book,’ the initiative focuses on providing reasonable travel opportunities that remain unaffected by external variables.
Promotion Concept to Ease Customer Burden
Modoo Tour planned this promotion considering that the rising burden of overseas travel costs, due to recent fuel surcharge increases and high exchange rates, could dampen customer travel sentiment.
Under the concept of ‘The price stops the moment you book,’ products were selected primarily from airlines that do not increase fuel surcharges or have limited increases. This structure allows customers to easily view popular travel destinations by country that are ideal for travel at this time.
Diverse Category Configuration and Selection Convenience
This promotion is broadly structured around categories based on region and product type, including Business Class, Modoo Signature, Europe, Americas/Australia, Southeast Asia, and China.
Furthermore, products departing from Busan, other regional departures, and Korea-Japan cruise packages were also prepared, enhancing customer selection convenience based on departure location and travel type. Covering popular regions from short-haul to long-haul, this setup allows customers to more intuitively compare and choose products according to their preferences and travel purposes.
Securing Price Competitiveness Through Enhanced Practical Benefits
Notably, this promotion focuses on reducing customers’ perceived burden from external variables such as fuel surcharges and exchange rates. Modoo Tour selected products primarily from airlines that meet these criteria, gathering popular international travel destinations suitable for current travel, thereby simultaneously enhancing selection convenience and price competitiveness.
Additionally, the company enhanced practical benefits that customers can truly feel by incorporating company-wide promotions, various payment benefits, and extra perks.
Enabling Predictable Travel Expense Planning
Modoo Tour has eased the customer’s burden by not charging additional fees due to exchange rate fluctuations after booking.
Given the nature of package tours, major necessary local expenses are included in the product price in advance, allowing for more stable planning of travel expenses. This increases cost predictability from the customer’s perspective when preparing for a trip and reduces uncertainty about price burdens before departure.
Continuous Expansion of Customer-Tailored Products Planned
Modoo Tour explained that this promotion was designed to help customers who are hesitant about travel planning due to external variables like increased fuel surcharges and rising exchange rates to choose products more stably.
Modoo Tour announced that it will continue to expand practical benefits that customers can truly feel, various payment promotions, and product configurations by preference, consistently offering reasonable travel options.
Detailed information about this ‘Fixed Price’ promotion can be found on Modoo Tour’s official website or mobile app.
