Amorepacific's scalp specialty brand, Labo H, is launching its 신제품 'UV Protector 365' line, designed to 보호 the 두피 and hair from strong summer UV radiation and harmful urban environments. This innovative range extends traditional face-centric sun care routines to include the scalp, promising to open new avenues in the previously underserved scalp care 시장 for UV protection.
Innovative Scalp Sun Care Solution: Introducing UV Protector 365
The new 'UV Protector 365' line by Labo H offers robust UV 보호 with an impressive SPF 50+ and PA+++ rating. It provides quad-protection, effectively blocking not only UVA and UVB rays but also ultrafine dust and 적외선. This ensures the scalp remains safely protected during intense summer outdoor activities and everyday urban life.
Beyond sun blocking, the product line features hyaluronic acid to provide essential 수분 to scalps that can become dry from sun exposure. It also includes soothing 성분 like Madecassoside, PDRN, and Cica to calm sensitive scalps affected by heat. Its versatility allows for easy reapplication both before heading out and periodically during outdoor activities, simplifying scalp UV protection and care.
Two Types for Customized Scalp Protection
The 'UV Protector 365' line is available in two user-friendly 형태, providing 소비자 with tailored protection options. The 'UV Protector 365 Roll-on Sun Serum' features a roll-on applicator, specifically designed for easy and mess-free application to areas most exposed to UV rays, such as the crown, part line, and hairline.
This sun serum utilizes an easy-wash formula with 수용성 UV filters, ensuring clean removal with just shampoo and leaving no residue or greasy feeling on the scalp or hair. Complementing this, the 'UV Protector 365 Scalp Sun Mist' offers quick protection for the entire 두피 and hair through a light spray. It also contains protein components to help prevent hair damage and color fading caused by UV exposure, making it an ideal companion for summer outdoor adventures.
Highlighting the Importance of Scalp Sun Care and Launching a Campaign
Labo H highlights that while the 중요성 of sun care is growing due to longer summers and stronger UV intensity, scalp care often remains neglected. With the launch of 'UV Protector 365,' the brand hopes to raise awareness about the 필요성 of scalp sun care and encourage consumers to integrate it into their new summer routines.
Alongside the 신제품 launch, Labo H 계획 to actively promote the importance of scalp sun care through a comprehensive campaign. This will include promotions on official brand social media channels and outdoor advertisements around Samseong Station and Euljiro Entrance starting in June, all conveying the message: "Scalp Sun Care Like Never Before."
