The pulp of 커피 cherries, 'cascara,' was once a discarded by-product, but now it is gaining global attention as a zero-waste food ingredient and a wellbeing 음료 rich in antioxidants. As the domestic market also enters its initial formation stage, SNC Solution, which operated the smart home brand 'Heyguard Home,' has signed a partnership agreement with NITA, a Vietnamese cascara-specialized brand, to take the lead in the domestic cascara market.
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The pulp of 커피 cherries, 'cascara,' which was previously discarded during the 커피 생산 process, is gaining attention as a zero-waste food ingredient. As interest in upcycled foods and antioxidant-based wellbeing beverages grows, commercialization in the form of tea products is expanding in Japan, the United States, and some Southeast Asian markets, and the domestic market is also entering its initial formation stage.
SNC Solution announced that it has signed a cooperation agreement with NITA, a cascara-specialized brand based in Ho Chi Minh City, Vietnam, and will begin distributing cascara products in Korea. Through this agreement, SNC Solution has secured online 유통 rights for NITA products in Korea and has established a 구조 that allows it to lead pricing policy based on its status as the official importer. An initial quantity of approximately 2,500 units has also been secured.
NITA cascara is an upcycled ingredient made by drying 커피 cherry skins, a high-가치-added natural material utilizing 커피 by-products that were previously discarded. This product not only has a unique flavor but also contains abundant antioxidants, making it suitable for use in teas and beverages. In particular, it is attracting attention as an ingredient that aligns with 지속가능성 and eco-friendly 소비 trends, as it reuses by-products generated during 커피 생산.
SNC Solution's 전략 is to expand its business into the lifestyle and wellbeing food sectors, leveraging its accumulated online 유통 and brand operation capabilities from running its existing smart home brand, 'Heyguard Home.' The company has a history of being selected as a large corporate partner and has secured consumer communication capabilities through various media experiences, including appearances on KBS broadcasts, major YouTube channels, and influencer marketing.
NITA is a specialized brand based in Ho Chi Minh City, Vietnam, that processes cascara ingredients and manufactures products, sourcing raw materials in cooperation with local 커피 farmers.
Lee Min-sung, CEO of SNC Solution, stated, 'We will proactively establish a cascara 유통 구조 that is not yet fully defined in Korea.' He added, 'Based on official import and online 유통, we plan to expand the market by simultaneously securing price 경쟁력 and accessibility.'
The cooperation between SNC Solution and NITA is expected to introduce new wellbeing beverages to domestic consumers while contributing to the spread of a sustainable 소비 culture that adds 가치 to previously discarded resources. Attention is focused on whether their efforts can successfully establish and expand the domestic cascara market.
