Five creators from Different Millions (Dimill), a company specializing in beauty creator IP solutions, have been named Featured Creators for VidCon 2026, the world's largest gathering for video creators. This landmark selection marks the first time in VidCon's history that a group of Korean creators has collectively earned this prestigious status, significantly elevating the global presence of K-beauty content. Their participation is eagerly awaited.
K-Beauty's Influence Confirmed: First Korean Featured Creators at VidCon
Different Millions (Dimill) announced that five of its creators – Gabee, Jae-yu, Inbora, Doyeong Doyeongyi, and Kim Movie – have been selected as Featured Creators for VidCon 2026, scheduled from June 25 to 27 at the Anaheim Convention Center in California, USA. VidCon is the world's largest event bringing together video creators from across the globe. This marks the first instance of a group of Korean creators being granted Featured Creator status.
Featured Creator status is a VIP designation personally selected by VidCon organizers based on content influence and originality. Chosen creators receive various special benefits, including access to VIP events, five-star hotel accommodation, airport concierge services, and dedicated booths, all designed to support their active participation on the global stage.
All five selected creators have built strong subscriber bases primarily through K-beauty content. Leading the group is broadcaster Gabee, with 1 million YouTube subscribers, followed by Doyeong Doyeongyi (960,000), Jae-yu (560,000), Inbora (530,000), and Kim Movie (300,000). Each has garnered significant affection from fans both in Korea and internationally for their distinctive beauty content.
AHC Partnership Kicks Off Joint Entry into US Market
Among the selected creators, Jae-yu, Inbora, and Kim Movie will attend VidCon with full support from the beauty brand AHC. This collaboration represents an unusual and notable case of a Korean brand and creators jointly entering the U.S. market, marking a successful model for co-global expansion.
AHC stated that it chose VidCon as its initial platform at a critical juncture, leveraging its strong presence in the Asian market to officially launch its expansion into North America. An AHC representative expressed hopes that their participation in VidCon will generate greater interest in K-beauty among local creators and foster concrete collaborations.
Dimill Leads K-Beauty Promotion with Hanok-Inspired 'Millions Seoul' Pavilion
Different Millions plans to showcase the appeal of K-beauty worldwide by directly operating 'Millions Seoul,' a dedicated K-beauty pavilion spanning approximately 300 pyeong with a traditional Hanok concept at VidCon. This pavilion will feature over 20 Korean beauty brands, including COSRX, Dr. Melaxin, AHC, Mediheal, and Torriden, presenting a diverse range of K-beauty products from basic skincare to color cosmetics, hair, and body care.
Lee Heon-ju, CEO of Dimill, emphasized that the selection of five Korean Featured Creators for the first time in VidCon's history clearly demonstrates K-beauty content's firm establishment as a global mainstream phenomenon. He added that Dimill will continue to actively support Korean beauty brands in expanding their reach on the global stage through its creator IP.